Rebranding for Growth - Onward Recruiting

Project Details

Role

Branding & UX/UI Designer

Skills Needed

Branding, UX/UI, Graphic Design, Art Direction

Tools Used

Adobe Illustrator, Photoshop, Figma

The Brief

A new-generation recruiting startup needed a visual identity and website that would resonate with tech talent and digital natives. The goal: stand out in a competitive market, attract both clients and candidates, and signal clarity, credibility, and momentum — without looking corporate or outdated.

The Solution

A bold yet minimal brand system combining confident typography, clean UI design, and dynamic layouts. The visual direction reflects speed, focus, and personality — all wrapped in a fresh, digital-first experience. The website was designed in close collaboration with the founders to ensure both functionality and edge. Built to grow, scale, and hire.

The Logo

Logo Ideation

Typography & Colors

Branding