Rebranding for Growth - Onward Recruiting

Project Details
Role
Branding & UX/UI Designer
Skills Needed
Branding, UX/UI, Graphic Design, Art Direction
Tools Used
Adobe Illustrator, Photoshop, Figma
The Brief
A new-generation recruiting startup needed a visual identity and website that would resonate with tech talent and digital natives. The goal: stand out in a competitive market, attract both clients and candidates, and signal clarity, credibility, and momentum — without looking corporate or outdated.
The Solution
A bold yet minimal brand system combining confident typography, clean UI design, and dynamic layouts. The visual direction reflects speed, focus, and personality — all wrapped in a fresh, digital-first experience. The website was designed in close collaboration with the founders to ensure both functionality and edge. Built to grow, scale, and hire.
The Logo



Logo Ideation


Typography & Colors


Branding









